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펜실베이니아주, AI 생성 광고에 라벨 표시 의무화 법안 서명

Pennsylvania will require labels on AI-generated ads

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The Verge AI
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3/5
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한국어 요약

펜실베이니아 주지사가 AI 생성 광고 표시 의무화 법안에 서명했다. 이미지·영상·오디오·텍스트 등 AI로 생성되거나 상당히 수정된 모든 광고에 라벨 부착을 요구한다.

원문 발췌 · English

On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as the ad itself. That applies to TV commercials from multi-billion-dollar companies, as well as restaurants' ugly, crowded flyers about their wing specials. Pennsylvania is one of the first states to require disclosures on AI content. And it requires those labels regardless of where an ad … Read the full story at The Verge.

#광고#규제#ai disclosure
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