CRM data's blind spot: existing customers only, missing future growth
Original article in Korean[박세용의 AI 인텐트] 〈4〉 자사 데이터의 함정…왜 CRM은 미래 성장을 보지 못하는가
- Outlet
- ETNews
- Published
- Importance
- 3/5
Summary
Enterprises relying solely on CRM data risk overlooking future growth opportunities because they analyze only existing customers who have already chosen their products. Understanding true customer potential requires looking beyond historical data to identify untapped market segments.